Audience Engagement in the Performing Arts A Critical Analysis 1st edition by Ben Walmsley ISBN 3030266532 9783030266530

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ISBN 10:        3030266532
ISBN 13: 978-3030266530
Author:     Ben Walmsley

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.

The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Audience Engagement in the Performing Arts: A Critical Analysis 1st Table of contents:

1. Introduction

2. Understanding Audiences: A Critical Review of Audience Research

3. Deconstructing Audiences’ Experiences

4. Capturing, Interpreting, and Evaluating Cultural Value

5. Researching (with) Audiences

6. From Consumption to Enrichment: The Long Slow Death of Arts Marketing

7. Co-creating Art, Meaning, and Value

8. Engaging Audiences Through Digital Technologies

9. Conclusions and Implications

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Ben Walmsley,Audience,Engagement,Performing Art,Critical,Analysis 1st