Bottlenecks 1st Edition by David C Evans ISBN 1484225791 978-1484225790

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Product details:

ISBN 10: 1484225791

ISBN 13:  978-1484225790

Author:  David C. Evans

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.

Table of contents: 

1. Foveal Acuity

2. Task Orientation

3. Attentional Focus

4. Gestalt Perception

5. Depth Perception

6. Motion Perception

7. Working Memory

8. Signal Detection

9. Long-Term Memory

10. Encoding and Retrieval

11. Personality

12. Developmental Stages

13. Needs

14. Fun

15. Schedules of Reinforcement

16. Escalating Commitment

17. Approach Avoidance

18. Routes to Persuasion

19. Social Capital

20. Group Polarization

21. Social Influence

22. Receptivity Thresholds

23. Six Degrees of Recommendation

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Tags: David C Evans, Bottlenecks