Build Better Products 1st Edition by Laura Klein ISBN 1933820586 978-1933820583

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Product details:

ISBN 10: 1933820586 

ISBN 13: 978-1933820583 

Author: Laura Klein

 Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Table of contents:

Part I: Goal  
Chapter 1: Defining a Better Business Need  

Part II: Empathy  
Chapter 2: Understand Your User Better  
Chapter 3: Do Better Research  
Chapter 4: Listen Better  

Part III: Creation  
Chapter 5: Have Better Ideas  
Chapter 6: Prioritize Better  
Chapter 7: Design Better  
Chapter 8: Create Better User Behavior  

Part IV: Validation  
Chapter 9: Identify Assumptions Better  
Chapter 10: Validate Assumptions Better  

Part V: Measurement  
Chapter 11: Measure Better  
Chapter 12: Build a Better Team  

Part VI: Iteration  

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Tags: Laura Klein, Build Better Products