Business and Management Consulting 6th Edition by Louise Wickham, Jeremy Wilcock 1292259512 9781292259512

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Product details:

ISBN 10: 1292259512 

ISBN 13: 9781292259512

Author: Louise Wickham, Jeremy Wilcock 

Business and Management Consulting 6th Table of contents:

Part One Management consulting in context and how it adds value
1The nature of management consulting and how it adds value
Learning outcomes
1.1 The history of management consulting
1.2 The consulting industry today
1.3 What a management consultant does
1.4 The client–consultant interaction
1.5 The responsibilities of the management consultant
1.6 Modes of consulting
1.7 The decision to use a consultant
1.8 Rescuing a failing business
1.9 What a consultant can provide
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Go Global
2 Consulting: the wider context and consulting process
Learning outcomes
2.1 Lifecycle of a business and the role of consulting
2.2 Consulting by business function
2.3 Consulting to the non-profit and public sectors
2.4 Overview of the consulting process
2.5 Initial contact and initiating the project
2.6 Preliminary analysis of the issues and defining objectives
2.7 Pitching the project: the formal proposal and project charter
2.8 Project progression and follow-up
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Waterton Performing Arts Festival
3 Consulting across borders and cultures
Learning outcomes
3.1 Why firms compete internationally
3.2 Preparing to compete internationally
3.3 Researching and selecting overseas markets
3.4 Ways to enter the international market
3.5 Operating successfully in overseas markets
3.6 International marketing
3.7 Global marketing planning
3.8 Managing change and uncertainty
3.9 Managing the client–consultant relationship
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Deira Bay Shellfish
Apollo Tech Solutions case study: Part One
Part Two Project proposal and start-up
4 Selling the project
Learning outcomes
4.1 The effective consultant’s skill profile
4.2 The consulting selling process
4.3 The function of the project proposal
4.4 What to include in the proposal and an example
4.5 An example project proposal
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: SM Scanning
5 Defining the destination and developing a strategy
Learning outcomes
5.1 Identification of opportunities and issues with the client organisation
5.2 Problem analysis, specification and quantification
5.3 Objective setting: defining the desired end-state
5.4 Understanding and reconciling consultant and client objectives
5.5 Developing a strategy for the destination
5.6 Understanding the client’s defining characteristics
5.7 Developing the strategy for the journey
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Delphi Fashions
6 Evaluating client capabilities and business opportunities
Learning outcomes
6.1 Using analysis skills
6.2 Preliminary analysis techniques
6.3 Capabilities of businesses
6.4 Identification and evaluation of strategic options
6.5 Planning for the future
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Dance-a-Boogie
Apollo Tech Solutions case study: Part Two
Part Three Undertaking the project
7 How to work with clients and teams
Learning outcomes
7.1 Client needs, consultant’s response
7.2 Key skill of influencing
7.3 Key skill of building rapport
7.4 Working with teams
7.5 Leading a team
7.6 Challenging constructively
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Queenswick Adult Social Care
8 Managing the client during the project
Learning outcomes
8.1 Consultant–client engagement for project implementation
8.2 Relationship with the client during the project
8.3 Decision making within the client organisation
8.4 Client relationships and business ethics
8.5 The desire for change by the client organisation
8.6 Change-enhancing interactions by the consultant
8.7 Overcoming resistance
8.8 Benchmarking project progression
8.9 Understanding the roles of client team members
8.10 Types of project shock and responding to them
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: WorkToGo
9 Creative approaches for developing solutions
Learning outcomes
9.1 How to use analysis to develop solutions
9.2 Mind mapping
9.3 Brainstorming
9.4 Seven basic tools
9.5 Seven new management tools
9.6 Other analysis methods
9.7 Tools for digital analysis
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Youth Travel Agency
10 Managing the project tasks
Learning outcomes
10.1 Individual roles for team members
10.2 Project and financial planning
10.3 Organising meetings and workshops
10.4 The importance of time management and effective time management
10.5 Time management systems and dealing with slippage
10.6 The project log
10.7 Getting the right decisions
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Battlefields UK
Apollo Tech Solutions case study: Part Three
Part Four Delivering the product to the client and beyond
11 Communication skills and presenting your ideas
Learning outcomes
11.1 The nature of business communication
11.2 Communication as a business tool
11.3 Types of communication
11.4 Planning the communication
11.5 The consulting report
11.6 Presentations
11.7 Making a case, answering questions and meeting objections
Team discussion points
Summary of key ideas
Key reading
Further reading
Case exercise: Supergelato Ice Cream Ltd
12 Post project and consulting as a career
Learning outcomes
12.1 Transferring project ownership
12.2 Post-project summary and review
12.3 Follow-up projects and key client management
12.4 Using consulting projects as case studies
12.5 Recognising the successes
12.6 Success and transferable skills
12.7 Knowledge Transfer Partnerships
12.8 Recording successes on your CV and relating them in job interviews
12.9 Learning from failure
12.10 Becoming a consultant
12.11 The internal consultant
12.12 Knowing yourself: psychometric tests

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Tags: Business, Management, Consulting, Louise Wickham, Jeremy Wilcock