Business Communication for Success 2nd Edition Scott Mclean ‎1453374183 9781453374184

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Product details:

• ISBN-10 ‏ : ‎ 1453374183
• ISBN-13 ‏ : ‎ 9781453374184
• Author: Scott Mclean

Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott’s extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.

Table of contents:

Chapter 1: Effective Business Communication

Chapter 2: Delivering Your Message

Chapter 3: Understanding Your Audience

Chapter 4: Effective Business Writing

Chapter 5: Writing Preparation

Chapter 6: Writing

Chapter 7: Revising and Presenting Your Writing

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