Business Communication Process and Product 1st edition by Mary 9798214338750

Business Communication Process and Process 1st edition by Mary Ellen Guffey – Ebook Instant Download/Delivery ISBN(s): 9798214338750

Product details:

• ISBN 13:  9798214338750
• Author: Mary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepares readers for success in today’s digital workplace. This book introduces the basics of communicating effectively in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and developing individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps readers improve critical English language skills.

Table of contents:

Unit 1. Communication Foundations

Chapter 1. Business Communication in the Digital Age

Chapter 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Chapter 3. Intercultural Communication

Unit 2. The Writing Process in the Digital Era

Chapter 4. Planning Business Messages

Chapter 5. Organizing and Drafting Business Messages

Chapter 6. Revising Business Messages

Unit 3. Workplace Communication

Chapter 7. Short Workplace Messages and Digital Media

Chapter 8. Positive Messages

Chapter 9. Negative Messages

1. Chapter 10. Persuasive and Sales Messages

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