Business foundations a changing world Twelfth International 1st Edition by Linda Ferrell,Ferrell,Geoffrey Hirt 9781260565805 1260565807

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ISBN 10:1260565807 
ISBN 13:9781260565805 
Author:Linda Ferrell,Ferrell,Geoffrey Hirt

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.

The 12th edition reflects the latest developments in the business world – technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact – particularly on global trade, relationships, and career opportunities – that technology has on the business world.

Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.

Business foundations a changing world Twelfth International 1st Table of contents:

Part 1: Business in a Changing World
1. The Dynamics of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
Part 2: Starting and Growing a Business
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
Part 3: Managing for Quality and Competitiveness
6. The Nature of Management
7. Organization, Teamwork, and Communication
8. Managing Operations and Supply Chain
Part 4: Creating the Human Resource Advantage
9. Motivating the Workforce
10. Managing Human Resources
Part 5: Marketing: Developing Relationships
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Networking
Part 6: Financing the Enterprise
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets

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Linda Ferrell,Ferrell,Geoffrey Hirt,changing,International