Chief Marketing Officers at Work 1st Edition by Josh Steimle ISBN 1484219309 978-1484219300

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Product details: 

ISBN 10: 1484219309

ISBN 13: 978-1484219300

Author: Josh Steimle
This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO’s head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.

Table of contents:

Chapter 1: Seth Farbman

Chapter 2: Heather Zynczak

Chapter 3: Brian Kenny

Chapter 4: Louis Gagnon

Chapter 5: Kevin Marasco

Chapter 6: Kraig Swensrud

Chapter 7: Patrick Adams

Chapter 8: Edith Wong

Chapter 9: Michael Mendenhall

Chapter 10: Virginie Glaenzer

Chapter 11: Ada Chen Rekhi

Chapter 12: Kieran Hannon

Chapter 13: Phil Bienert

Chapter 14: Margaret Molloy

Chapter 15: Tom Buday

Chapter 16: John Costello

Chapter 17: Luanne Calvert

Chapter 18: Trish Mueller

Chapter 19: Peter Horst

Chapter 20: Brian Beitler

Chapter 21: Walter Levitt

Chapter 22: Geraldine Calpin

Chapter 23: Matt Price

Chapter 24: Susan Lintonsmith

Chapter 25: Linda Boff

Chapter 26: Lauren Crampsie

Chapter 27: Jeff Jones

Chapter 28: David Doctorow

Chapter 29: Rishi Dave

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Tags: Josh Steimle, Chief Marketing Officers, Work