Choose The Single Most Important Decision Before Starting Your Business 1st Edition by Ryan Levesque ISBN 1401957471 978-1401957476

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Product details:

ISBN 10: 1401957471 

ISBN 13: 978-1401957476

Author: Ryan Levesque

What type of business should you start?

For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque–featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur–has guided thousands of entrepreneurs through the journey of answering this question.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what–as in what should you sell or what should you build–you should first be asking who. As in who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

If you’ve ever had the dream to start your own business, become your own boss, or do your own thing–but have been afraid to take the leap and screw up your already good life–this book is for you.

You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.

Table of contents:

Start Here Your Most Important Choice Before Starting a New Business
Stage 1 Brainstorm
Step 1 Model Brainstorm
Step 2 Market Brainstorm
Step 3 Business Idea Brainstorm
Stage 2 Test
Step 4 Bullseye Keyword
Step 5 Market Size Sweet Spot
Step 6 Market Competition Sweet Spot
Step 7 Market Must-Haves
Stage 3 Choose
Step 8 Choose Your Market
Step 9 The Final Step to Launch

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