Circular Entrepreneurship Creating Responsible Enterprise 1st Edition by Antonella Zucchella,Sabine Urban ISBN 3030190013 978-3030190019

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Product details:

ISBN 10: 3030190013 

ISBN 13: 978-3030190019

Author: Antonella Zucchella, Sabine Urban

This original book explores how the principles of circularity, considered a law of nature but neglected within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order. They examine two fundamental questions: why is this revolution occurring now, and how is it being implemented? Focusing on the most innovative practices, they demonstrate the potential of circular enterprise for industry and wider society, making clear that a new world is emerging.

Table of contents:

Chapter 1: From Circular Principles to Circular Entrepreneurship

Chapter 2: Circular Entrepreneurship: Triggers and Backgrounds to Value Creation

Chapter 3: Value Propositions and Business Models for Circular Entrepreneurship

Chapter 4: Entrepreneurship in Action: The Born Circular Firms

Chapter 5: The Transition of Existing Businesses Towards the Circular Economy: Circular Corporate Entrepreneurship

Chapter 6: The Growth of Circular Entrepreneurship

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Tags: Antonella Zucchella, , Sabine Urban, Circular Entrepreneurship, Creating Responsible Enterprise