Communicating Genetics Visualizations and Representations 1st Edition by Han Yu 9781137587787 1137587784
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ISBN 10:1137587784
ISBN 13:9781137587787
Author:Han Yu
This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines.
Communicating Genetics Visualizations and Representations 1st Table of contents:
Chapter Organization
References
2 The Photographic View: Observational Record and Symbolic Excess
Informative Photographs: Evidence from Classical Genetics
Informative Photographs: DNA Fingerprinting
Symbolic Photographs: Visual Catachresis
Symbolic Photographs: The Human Drama
The Victims
The Heroes
The Everyday Stakeholders
Conclusion
References
3 The Microscopic View: Minuscule Science and Art
Micrographs and Micrographic Illustrations
The (Elusive) Evidence: , , and
Syntactic Consideration
Semantic and Pragmatic Considerations
Works of Art, or Visual
Mysterious Splendor: An Aesthetic of Science Visualization
Fear and Sex: Ways of Modern Advertising
Conclusion
References
4 The Illustrated View: Iconic Explanations and Figurative Metaphors
Minimalist Illustrations: Reduced and Enhanced
-Realistic Illustrations: Attempts for and
Metaphorical Illustrations: The Case of the DNA Double Helix
Visual Metaphor
Life Metaphors
Medicine Metaphors
Conclusion
References
5 The Code View: Cracking the Genetic Code of Life
Unveiling the Original
Traditional DNA Sequencing: Peeking at the Expanded Code
Human Project: Re-Glorifying and the Code
Second-Generation Sequencing: Specialist Visualization
Third-Generation Sequencing: Public-Facing Visualization
Conclusion
References
6 The Graph View: Navigating Big Data Science
Counting and Measuring: Relatable Data from Classical Genetics
Formal Knowledge and Field Conventions: Specialist Graphs for Public Readers
Attraction and Adaptation: Graphing on Publics’ “Own Terms”(?)
Syntactic Attraction
Integration of Pictorial Elements
Adaptation of Specialist Graphs
Pictographs: Missed Opportunities
Conclusion
References
7 The Structural View: 2D Realities and 3D Possibilities
2D Structural Formulas
Line-Bond Formula
Skeletal Formula
(Not) Making Sense of Structural Formulas
3D Molecular Models
Perspective Drawings
Computer-Simulated Models
Web-Based Applets
Conclusion
References
8 Conclusion
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Tags:
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