Competitive Business Management: A Global Perspective 1st Edition Silvio M. Brondoni (Editor)

Preface. Global business management

I. From marketing to zero defects product and market-driven management

II. The global competitive business management

III. Global competition, outside-in management and hybrid innovation

IV. Market-driven management and web revolution: global management of price, brand and marketing channels

V. Competitiveness, corporate governance, ownership and global markets

Part 1: Conceptual Framework

1. Competitive business management and global competition. An introduction

2. The sharing economy. A new strategy to compete in the global market

3. Corporate governance, ownership and global markets

4. Global management and “economic patriotism”

5. Outside-in open innovation in competitive business management

6. Hybrid innovation in global business management

7. Global firms and cross-cultural management

Part 2: Managerial Issues

8. Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems

9. Large-scale retailers, marketing channels and competitive customer value

10. Business coalitions for sustainable global procurement

11. Competitive pricing and advance selling

12. Brand strategies and market-driven management

13. Global firms and new standards of corporate social responsibility