Sale!

Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making 1st edition by Rajagopal ISBN 3030119114 9783030119119

Name: Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making 1st edition by Rajagopal ISBN 3030119114 9783030119119
SKU: EB-10485754
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal Digital Instant Download

Author(s): Rajagopal

ISBN(s): 9783030119102, 9783030119119, 3030119106, 3030119114

Edition: 1st ed.

File Details: PDF, 3.36 MB

Year: 2019

Language: English

SKU: EB-10485754 Category: Business & Economics Tag: Rajagopal

Description

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st edition by Rajagopal – Ebook PDF Instant Download/Delivery: 3030119114, 978-3030119119
Full download Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st Edition after payment

Product details:

ISBN 10: 3030119114
ISBN 13: 978-3030119119
Author: Rajagopal

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book discussesthe behavioral impact of consumes on marketing decisions across the businesscultures, and analyzes the contemporary best practices to carry outcustomer-oriented strategies and implement them carefully. One of the corearguments presented in this book is thatthe new business strategies can be derived based on extended elements ofmarketing-mix, organization capabilities on decision making, marketcompetition, and consumer behavior reflecting the social values, businessambience, and cognitive drivers that evolve contemporary business philosophies. This book presentsnew insights on drawing contemporary interpretations to the behavioral theoriesof consumers, and guides the breakthrough strategies in managing the time,territory, target, and tasks pivoting around consumers and marketcompetitiveness. Discussions in thebook arrange the elements in a pyramid paradigm to four kinds of interlinkedvariables that include behavioral concerns of consumers at the topfollowed by competitive push needed in marketing decisions, functionalperformance of the marketing decisions at the bottom, and then socialimpact of business at the peak.

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st Table of contents:

Part I. Role of Consumers

1. Consumer Behavior: Internal Factors

2. Consumer Behavior: External Factors

Part II. Market and Organization

3. Understanding Market Environment

4. Strategic Capability and Direction

Part III. Functional Strategies

5. Advanced Marketing-Mix

6. Product and Brand Strategy

7. Pricing Strategy

8. Distribution and Promotion Strategy

9. Marketing Research

People also search for Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 1st:

crm the foundation of contemporary marketing strategy
it is a very powerful contemporary marketing strategy
contemporary marketing issues
types of contemporary marketing
what are modern marketing strategies