Content marketing for nonprofits A Communications Map for Engaging Your Community Becoming a Favorite Cause and Raising More Money 1st Edition by Kivi Leroux Miller ISBN 1118444027 9781118444023

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Product details:
ISBN 10: 1118444027
ISBN 13: 9781118444023
Author: Kivi Leroux Miller

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

Inside:

• Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
• Up-to-date guidance on communicating in a fast-paced, multichannel world
• How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
• Real-world examples from 100+ nonprofits of all sizes and missions 

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Content marketing for nonprofits A Communications Map for Engaging Your Community Becoming a Favorite Cause and Raising More Money 1st Edition Table of contents:

Chapter 1: Understanding Content Marketing for Nonprofits

• What is Content Marketing?
• The Role of Content in Nonprofit Communications
• Key Differences Between Nonprofit and Commercial Marketing
• The Benefits of Content Marketing for Nonprofits

Chapter 2: Building a Content Strategy

• Defining Your Mission, Vision, and Goals
• Identifying Your Target Audience
• Mapping Out a Content Marketing Strategy
• Setting Realistic Expectations and Metrics for Success

Chapter 3: Crafting Your Message

• Developing a Compelling Narrative
• Finding Your Nonprofit’s Voice
• Telling Stories That Engage and Inspire
• Creating Content That Resonates with Your Community

Chapter 4: Content Creation Essentials

• Types of Content: Blogs, Videos, Social Media, and More
• Creating Shareable and Engaging Content
• How to Make Your Content Accessible and Inclusive
• Writing with Impact: Crafting Headlines, Calls to Action, and More

Chapter 5: Content Distribution Channels

• Choosing the Right Distribution Channels for Your Organization
• Using Email Newsletters to Drive Engagement
• Leveraging Social Media Platforms for Maximum Reach
• Building Relationships Through Partnerships and Cross-Promotion

Chapter 6: Engaging Your Community

• Building and Nurturing Relationships with Supporters
• Encouraging Two-Way Communication: Listening and Responding
• The Power of Personalization in Content Marketing
• Using User-Generated Content and Testimonials

Chapter 7: Content Marketing and Fundraising

• How Content Marketing Supports Fundraising Campaigns
• Building an Emotional Appeal for Donations
• Case Studies of Successful Content-Driven Fundraising
• Integrating Content with Online Giving Platforms

Chapter 8: Measuring Success and Impact

• Setting Up Analytics to Track Your Content Performance
• Key Metrics to Measure Content Engagement
• Analyzing Your Results and Adjusting Your Strategy
• Communicating Your Impact to Stakeholders and Donors

Chapter 9: Overcoming Common Challenges in Nonprofit Content Marketing

• Managing Limited Resources: Time, Budget, and Staff
• Maintaining Consistency Across Multiple Channels
• Overcoming Donor Fatigue and Creating Fresh Content
• Keeping Up with Changing Trends and Technologies

Chapter 10: Growing Your Audience and Expanding Your Reach

• Building an Email Subscriber List
• Utilizing Paid Ads to Expand Content Reach
• Collaborating with Influencers and Ambassadors
• Strategies for Growing a Social Media Following

Chapter 11: Ethical Considerations and Best Practices

• Maintaining Transparency and Authenticity
• Ethical Content Creation: Avoiding Manipulation
• Respecting Privacy and Data Protection Laws
• Best Practices for Nonprofit Content Marketing

Chapter 12: Looking Toward the Future of Content Marketing for Nonprofits

• Emerging Trends in Content Marketing
• The Role of Artificial Intelligence and Automation
• Creating Sustainable and Long-Term Content Strategies
• Adapting to Future Communication Challenges and Opportunities

Appendices

• A. Content Marketing Planning Templates
• B. Content Calendar Examples
• C. Resources for Nonprofit Content Marketers
• D. Additional Tools and Software for Content Creation and Analytics

Glossary of Terms

• Key Terms in Nonprofit Content Marketing

Index

About the Author

• Biography of Kivi Leroux Miller

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