Crack the Funding Code How Investors Think and What They Need to Hear to Fund Your Startup 1st Edition by Judy Robinett ISBN 0814439837 9780814439838

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Product details:

ISBN 10:    0814439837
ISBN 13: 978-0814439838
Author:    Judy Robinett  

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.

This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on:

• how funding works,
• how investors think,
• and what they need to hear to put their money where your mouth is.

Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Crack the Funding Code How Investors Think and What They Need to Hear to Fund Your Startup 1st Table of contents:

PART I: Cracking the Code of Entrepreneurial Success

1. The Funding Mindset: How to Think Like an Investor
2. The 3 Cs That Investors Seek — and the Dealbreakers That Will Make Them Run

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PART II: How to Find the Right Investors

3. Who’s Got the Money? Where to Look (Including Some Places You’ve Never Heard of)
4. Your Funding Roadmap: How to Find and Reach the People Who Can Help You
5. Network Your Way to the Right Investors

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PART III: What Investors Are Looking For

6. The Right Founder and the Right Team
7. The Right Business Plan and Clear Financials
8. Secrets of Creating and Delivering a Compelling Pitch
9. Risk Mitigation: How to Make It Easy for Investors to Say Yes

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PART IV: Closing the Deal

10. “I Have an Investor: Now What?” The Valuation, Deal Terms, and When to Say No
11. Due Diligence and Closing

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APPENDICES

• Are You a Power Connector? An Assessment
• Judy Robinett’s Top Ten Power-Connecting Tips
• Successful Pitch Deck Example
• Due Diligence Questions
• Due Diligence Checklist
• Resources

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