Crystallizing Public Opinion Edward Bernays

This completed downloadable of Crystallizing Public Opinion Edward Bernays 

Instant downloaded Crystallizing Public Opinion Edward Bernays pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 193543926X
• ISBN-13 ‏ : ‎ 978-1935439264
• Author: Edward Bernays (Author), Stuart Ewen (Introduction)

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.”

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Table of contents:

Part I: Scope and Functions

Chapter I The Scope of the Public Relations Counsel

Chapter II: the Public Relations Counsel; the Increased and Increasing Importance of the Profession

Chapter III: the Function of a Special Pleader

Part II: the Group and Herd

Chapter I: What Constitutes Public Opinion?

Chapter II: Is Public Opinion Stubborn or Malleable?

Chapter III: the Interaction of Public Opinion with the Forces That Help to Make it

Chapter IV: the Power of Interacting Forces That Go to Make up Public Opinion

Chapter V: An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel

Chapter VI: the Group and Herd Are the Basic Mechanisms of Public Change

Chapter VII: the Application of These Principles

Part III: Technique and Method

Chapter I: The Public Can Be Reached Only Through Established Mediums of Communication

Chapter II: the Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations

Chapter III: an Outline of Methods Practicable in Modifying the Point of View of a Group

Part IV: Ethical Relations

Chapter I: A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel

Chapter II: His Obligations to the Public as a Special Pleader

People also search:

crystallizing public opinion pdf

edward bernays crystallizing public opinion pdf

edward bernays crystallizing public opinion

borrow crystallizing public opinion

synopsis of crystallizing public opinion