Data Driven: Harnessing Data and AI to Reinvent Customer Engagement 1st Edition Tom Chavez 1260441547 9781260441543

This completed downloadable of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement 1st Edition Tom Chavez

Instant downloaded Data Driven: Harnessing Data and AI to Reinvent Customer Engagement 1st Edition Tom Chavez pdf docx epub after payment.

Product details:

• ISBN 10: 1260441547
• ISBN 13: 9781260441543
• Author: Tom Chavez

Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before.

Table of contents:

Chapter 1: The Emergence of People Data

Chapter 2: Three Core Principles for Building a Winning Data Strategy

Chapter 3: Data In, Data Out

Chapter 4: The Five Sources of Data-Driven Power

Chapter 5: Making It Real for Your Organization

Chapter 6: The New Basis of Competition: Know, Personalize, and Engage

Chapter 7: Seven Forecasts to Light Up Your Future Sensors

People also search:

harnessing the data advantage in construction

relationship between change and innovation

creating new markets through service innovation

innovative ideas to improve customer experience

relationship between technology and innovation