Demand Articulation of Emerging Technologies 1st Edition by Fumio Kodama ISBN 9781527539402 1527539407

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Product details:

ISBN 10: 1527539407

ISBN 13: 9781527539402

Author: Fumio Kodama

 In today’s high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of “demand articulation.” Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm’s challenge is to unearth that information. In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed.

Table of contents:

 1. Origin of demand articulation: nuclear power and integrated circuits (IC) development
2. Public policy articulation: research consortia and regulatory change
3. Core competency articulation: towards business model creation
4. Wave articulation: arriving innovations in the Japanese machine tool industry
5. Connectivity articulation: journey toward the 4th industrial revolution.

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Tags: Fumio Kodama, Demand Articulation, Emerging Technologies