Development of Tourism and the Hospitality Industry in Southeast Asia 1st Edition by Purnendu Mandal, John Vong ISBN 9789812876058 9812876057

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Product details:

ISBN 10: 9812876057

ISBN 13: 9789812876058

Author: Purnendu Mandal, John Vong

 This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.

Table of contents: 

1. Destination ASEAN, Beyond 2015

2. Factors Affecting Willingness of Foreign Tourists to Spend Money in Benefiting Local People

3. Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination

4. Hedonic Shopping Motivation: Does It Really Matter?

5. The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process

6. Managing Development of Resort Destinations in Southeast Asia: Emerging and Peripheral Phu Quoc Island

7. Optimum Stimulation Level and Shopping Experience: A Case of Australia

8. Understanding Dark Tourism Acceptance in Southeast Asia: The Case of WWII Sandakan–Ranau Death March, Sabah, Malaysia

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Tags: Purnendu Mandal, John Vong, Development, Tourism, Hospitality Industry, Southeast Asia