Digital Analytics Data Driven Decision Making in Digital World 1st Edition by Jumin Kamki ISBN 9781946556196 194655619X
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Product details:
ISBN 10: 194655619X
ISBN 13: 9781946556196
Author: Jumin Kamki
Digital Analytics: Data Driven Decision Making in Digital World
Table of contents:
Chapter-I: Data analytics foundation
Section I: Measuring central tendency and dispersion
Section II: Probability theory
Section III: Sampling and hypothesis testing
Section IV: Linear programming
Chapter-II: Analytics system
Section I: Business intelligence system
Section II: R basics
Chapter III: Web analytics
Section I: Google analytics
Chapter IV: Customer analytics
Section I: Customer analytics
Chapter-V: Digital marketing
Section I: Digital marketing basic
Section-II: Digital channel optimization
Chapter VI: Forecasting and prediction
Section I: Regression
Section II: Time series forecasting
Chapter VII: Inventory management
Section I: Inventory model
Section-II: Transportation problem
Chapter VIII: Advanced topics
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Tags: Jumin Kamki, Digital Analytics Data, Decision Making, Digital World
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