Digital Business Models: Concepts, Models, and the Alphabet Case Study Bernd 3030130053 9783030130053

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Product details:

• ISBN 10: 3030130053
• ISBN 13: 9783030130053
• Author: Bernd W. Wirtz

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy.

Table of contents:

1. Foundations of Digital Business Models

2. The Business Model Concept

3. Digital Business

4. B2C Digital Business Models: Content

5. B2C Digital Business Models: Commerce

6. B2C Digital Business Models: Context

7. B2C Digital Business Models: Connection

8. Hybrid Digital Business Models

9. B2B Digital Business Models

10. Digital Business Model Innovation

11. Google/Alphabet Case Study

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