Digital Business Models Perspectives on Monetisation 1st Edition by Adam Jabłoński, Marek Jabłoński 1000193657 9781000193657

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ISBN-10 :  1000193657 

ISBN-13 :  9781000193657

Author:  Adam Jabłoński, Marek Jabłoński 

By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses.

Digital Business Models: Perspectives on Monetisation 1st table of contents:

1 The theory of the digital economy
Introduction
Creating theory in management sciences and its new tendencies
Contemporary trends in management sciences from the perspective of new paradigms
Innovative technologies and the concept of business models
Conclusions
References
2 Digital business models in the new economy
Introduction
Prospects for the development of business models in the digital economy
Digital business models in the Sharing Economy
Assumptions of Sharing Economy business models
Digital business models and Big Data
Internet platforms and their business models
Algorithm-based business models
Cognitive business models in the digital economy
Servitisation of business models
Servitisation as a new direction of improving business effectiveness
Conclusions
Note
References
3 Social aspects in digital business models
Introduction
Theoretical framework of the social aspects of business models in the digital economy
The potential of the digital economy to develop socially oriented activities
The social perspective of running business activity in the modern economy
Sustainable business models and hybridisation and the development of social issues
Social and economic strategic value in digital business models
Sustainable value-based management and the perspective of business models
Digital business models in the Circular Economy
Conclusions
References
4 Monetisation in digital business models
Introduction
Dynamics of business models and monetisation aspects
Designing digital business models and monetisation mechanisms
The theoretical and practical framework for the monetisation of business models
Classification of monetisation formulas for digital business models
The process of designing the monetisation formula of the digital business model – the design of stages
Controlling the monetisation of digital business models
Digital performance management concept and monetisation strategies in digital business models
The mechanism of scaling the monetisation formula of digital business models
Monitoring of risk in digital business models
Critical analysis of the monetisation processes of digital business models
Conclusions
References
5 Analysis of the digital business models of the new economy
Introduction
The operationalisation of digital business models
Examples of the monetisation of Sharing Economy companies
Uber technologies, Inc.
Lime
JustPark
Zipcar
Fon
Spotahome
Stashbee
Fiverr
Snap
Couchsurfing
BlaBlaCar
Silvernest
Examples of the monetisation of Big Data companies
Amazon
Google
IBM
TeraData
Oracle
Examples of the monetisation of Circular Economy companies
Winnow
DyeCoo
Close the Loop
Enerkem
Schneider Electric
Cambrian Innovation
Lehigh Technologies
HYLA Mobile
TriCiclos
MINIWIZ
Conclusions
References
6 Case study of a digital business model
Introduction
Case study of a digital business model
CD Projekt
Company history and key successes of CD Projekt
The phenomenon of “The Witcher” as a brand
Market strategy
CD PROJEKT Group
CD PROJEKT RED Studio
What is important in games
Development
Business model – a digital business model
Monetisation formulas used by CD Projekt
Market capitalisation, charts and financial data
Conclusions
References
7 Conclusion

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Tags: Digital Business, Models, Perspectives, Monetisation, Adam Jabłoński, Marek Jabłoński