Digital Entertainment The Next Evolution In Service Sector 1st Edition by Subhankar Das,Saikat Gochhait ISBN 9811597235 978-9811597237

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Product details:

ISBN 10: 9811597235
ISBN 13: 978-9811597237
Author: Subhankar Das,Saikat Gochhait

This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based.

Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Table of contents:

Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review
Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest
Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment
Chapter 5: Entertainment in Era of Ai, Big Data & Iot
Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
Chapter 7: Multivariate Testing Remarketing & Adwords
Chapter 8: The Dynamic Rise of Digital Brands’ Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers
Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers
Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media
Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations

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Subhankar Das,Saikat Gochhait,Digital Entertainment,Service Sector