This completed downloadable of Digital Marketing for Dummies 2nd Edition Ryan Deiss Russ Henneberry.
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Product details:
- ISBN-10 : 1119660491
- ISBN-13 : 9781119660491
- Author : Ryan Deiss; Russ Henneberry
Table of contents:
Part 1: Getting Started with Digital Marketing
Chapter 1: Understanding the Customer Journey
Chapter 2: Choosing the Right Marketing Campaign
Chapter 3: Crafting Winning Offers
Part 2: Using Content to Generate Fans, Followers, and Customers
Chapter 4: Pursuing Content Marketing Perfection
Chapter 5: Blogging for Business
Chapter 6: Taking Stock of 65 Blog Post Ideas
Part 3: Generating Website Traffic
Chapter 7: Building High-Converting Landing Pages
Chapter 8: Capturing Traffic with Search Marketing
Chapter 9: Leveraging the Social Web
Chapter 10: Tapping into Paid Traffic
Chapter 11: Following Up with Email Marketing
Part 4: Measuring, Analyzing, and Optimizing Campaigns
Chapter 12: Crunching Numbers: Running a Data-Driven Business
Chapter 13: Optimizing Your Campaigns for Maximum ROI
Part 5: The Part of Tens
Chapter 14: The Ten Most Common Digital Marketing MistakesChapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume
Chapter 16: Ten Essential Tools for Digital Marketing Success
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