Digital Scale The Playbook You Need to Transform Your Company 1st Edition by Anand Swaminathan, Jürgen Meffert ISBN 9781119433743 978-1119433743

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Product details:

ISBN 10: 9781119433743 

ISBN 13: 978-1119433743

Author:  Anand Swaminathan, Jürgen Meffert

 A blueprint for reinventing the core of your business

Value in the next phase of the digital era will go to those companies that don’t just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated―at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an ‘amoeba’ IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Table of contents:

1. Digital Is Changing Our World Quickly and Irreversibly
2. DigitalScale
3. Why? The Clock Is Ticking
4. What? Doing the Right Things Intelligently
5. Opportunities in the Emerging Ecosystems
6. Digitization Is Changing Every Function
7. How? Decisive Holistic and Rapid Implementation
8. How? Ramping Up the Digital Company
9. How? Scaling Forcefully
10. The Digital World Demands a New Way

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Anand Swaminathan,Jürgen Meffert,Digital Scale,Playbook,Transform,Company