Discourses of Perfection Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines 1st Edition by Anne Mette Hermans ISBN 0367432358 9780367432355

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Product details:

ISBN 10:        0367432358
ISBN 13: 978-0367432355
Author:      Anne-Mette Hermans

Discourses of Perfection Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines 1st Table of contents:

Chapter 1: Creating and Selling the Malleable Body

• The Body as Focus – Naturalism and Social Constructionism
• The Body as Focus – Neoliberalism and Consumerism
• Masculine and Feminine Bodies in Lifestyle Magazines and the Beauty Market
  • From Ideal to Real and from Dude to Dud
  • Gay and Heterosexual Male Identities
• Notes
• References

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Chapter 2: Cosmetic Procedures

• Cosmetic Surgery
  • Towards a Definition
  • Brief History and Current State
  • Current State of the Market
  • Critique of (the Regulation of) a Market
  • Advertising Regulations in the UK
  • The National Health Service and Cosmetic Surgery
  • Representation and Normalisation
• A Continuum
• Cosmetic Procedures for Men
• Notes
• References

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Chapter 3: Methodology and Project

• Critical Impetus and Qualitative Content and Thematic Analysis – Influences
• Context Variables
• The Project
  • Corpus
  • The Process – Corpus Analysis
    • Step One: Wmatrix and Sketch Engine
    • Corpus Tools for the Analysis of Multimodal Data
    • Step Two: NVivo
  • The Process – Focus Group and Interviews
    • Procedure Focus Group and Interviews
• Notes
• References

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Chapter 4: Cosmetic Procedures and Beauty Products/Services in Editorials and Advertising

• The Changing Advertising Landscape
• Representation of Cosmetic Procedures in Magazine Features
  • Cancel the Botox
  • However, the Pain Is Not Too Bad
  • Realism, Laddism, and Woman 2.0
• Summary
• Notes
• References

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Chapter 5: Cosmetic Procedures and Beauty Products/Services in Advertising – General

• Change in Advertising for Cosmetic Procedures
  • Look Good, Feel Good
  • You Have a Problem, We Have the Solution
  • The Choice Is Yours
  • ‘The Science of Looking Awesome’
  • ‘Where Nature Meets Science’
• Summary
• Notes
• References

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Chapter 6: Cosmetic Procedures and Beauty Products/Services in Advertising – Medical and Commercial Aspects

• Medical Aspects
  • Medical Professionals
  • The Surgeon as Artist
  • Professionalism, Experience, and Expertise
• For Sale: Cosmetic Procedures
• Cosmetic Procedures – Parodies
• Summary
• Notes
• References

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Chapter 7: Blurring Boundaries

• Cosmetic Procedures in Magazines
  • Beauty Products and Treatments
  • Advertising for Beauty Products and Treatments
  • Continuum View
  • If You Are Not Ready for This …
• ‘Boundary’ – a Concept
  • Reception of Representation of Cosmetic Procedures
• Summary
• Notes
• References

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Chapter 8: Negotiating Masculinities in the Beauty Market

• ‘Because Men and Women Will Always Be Different’
• Male Values and Activities
  • Sports
  • Violence and Fighting Warriors
  • Rational Appeal and Practicality
• Male Values in Women’s Magazines
• Awareness of and Scepticism Towards Beauty Market
• Insecurities and What It Means to Be a Man
  • (Group) Interviews
  • “I Like to Take Care of My Appearance”
  • “Oh Funny Ha Ha” – Humour as Symbolic Resource
  • “Just a Normal Hydrating Sort of Moisturiser Stuff”
  • “Eight Quid for a Little Squeezy Bottle”
• Heterosexual and Gay Masculinities
• Summary
• Notes
• References

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Chapter 9: Concluding Remarks

• Implications for Policy
• Limitations and Recommendations for Further Research
• A Complex Field

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