E Health Two Sided Markets Implementation and Business Models 1st Edition by Vivian Vimarlund ISBN 0128054417 9780128054413

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Product details:

ISBN 10: 0128054417

ISBN 13: 9780128054413 

Author: Vivian Vimarlund

E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach.

This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models.

This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services.

• Presents guidelines that can be used as examples of pros and cons in two-side markets
• Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation
• Includes examples of business models applied in two-side markets, diminishing external effects and failures

Table of contents:

• Cover image

• Title page

• Table of Contents

• Copyright

• List of Contributors

• Foreword

• Preface

• References

• Acknowledgments

• The Purpose and Aim of this Book

Part I: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Chapter 1: Introduction to the Ecosystem for Two-Sided Markets, Barriers and Facilitators

Part II: Usability and Design

Chapter 2: Patient Safety and Health Information Technology: Platforms That Led to the Emergence of a Two-Sided Market

Chapter 3: Usability of Healthcare Information Technology: Barrier to the Exchange of Health Information in the Two-Sided E-Health Market?

Chapter 4: Inclusive Design in Ecosystems

Part III: Safety and Privacy

Chapter 5: Privacy, Trust and Security in Two-Sided Markets

Part IV: Implementation and Introduction of Technologies

Chapter 6: Sustainable and Viable Introduction of Tele-Technologies in Healthcare: A Partial Two-Sided Market Approach

Chapter 7: Implementation and Evaluation of E-Health Ecosystems in Two-Sided Markets

Chapter 8: HIT Implementation and Coordinated Care Delivery from the Perspective of Multisided Markets

Part V: Business Models

Chapter 9: Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models

Chapter 10: Business Models in Two-Sided Markets (Analysis of Potential Payments and Reimbursement Models That Can Be Used)

Part VI: The Future of the Area

Chapter 11: The Future of Two-Sided E-Health Markets

• Endnotes

• Author Index

• Subject Index

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Tags: Vivian Vimarlund, E Health Two Sided, Markets Implementation, and Business Models