Election Posters Around the Globe: Political Campaigning in the Public Space 1st Edition Christina Holtz-Bacha 3319324985 9783319324982

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Product details:

• ISBN 10: 3319324985
• ISBN 13: 9783319324982
• Author: Christina Holtz-Bacha

This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication.

Table of contents:

1 The History of Posters

2 The Development of Electoral Posters and Their Functions

3 The Challenges for the Design of Electoral Posters

4 Electoral Posters as Expressions of Political Culture

5 Physiological Measurements and Apparatus-Based Observation Methods

6 Content Analysis

7 Art/Historical Approaches (Iconology, Iconography)

8 Semiotic Approaches

9 Rhetorical and Semiotic-Rhetorical Approaches

10 Conclusive Remarks

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