Email Marketing in a Digital World The Basics and Beyond 1st Edition by Jason Smith, Richard Hanna, Scott Swain 1606499931 9781606499931

Email Marketing in a Digital World The Basics and Beyond 1st Edition by Jason Smith, Richard C. Hanna, Scott D. Swain  – Ebook PDF Instant Download/DeliveryISBN: 1606499931, 9781606499931

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Product details:

ISBN-10 : 1606499931 

ISBN-13 : 9781606499931

Author:  Jason Smith, Richard C. Hanna, Scott D. Swain 

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.

Email Marketing in a Digital World The Basics and Beyond 1st Table of contents:

CHAPTER 1: Email Still Matters
CHAPTER 2: You’ve Got Mail! A Trip Down Memory Lane
CHAPTER 3: The Anatomy of an Email and Email Environments
CHAPTER 4: The Metrics of Email Marketing
CHAPTER 5: Consumer Decision Making and the Role of Email
CHAPTER 6: Making a List That Is Worth Its Weight in Gold
CHAPTER 7: Optimizing Emails and A/B
CHAPTER 8: The Personalities of Email Users
CHAPTER 9: Social Media and Email: Friend, Ally, or Frenemy?
CHAPTER 10: Integrating Email with Big Data

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Tags: Email Marketing, Digital World, The Basics, Beyond, Jason Smith, Richard Hanna, Scott Swain