Entertainment Science Data Analytics and Practical Theory for Movies Games Books and Music 1st Edition by Thorsten Hennig Thurau,Mark B Houston ISBN 3319892908 978-3319892900

Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music 1st Edition by Thorsten Hennig-Thurau, Mark B. Houston – Ebook PDF Instant Download/Delivery: 3319892908, 978-3319892900

Full download Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music 1st Edition after payment

 

Product details:

ISBN 10: 3319892908 

ISBN 13: 978-3319892900

Author: Thorsten Hennig-Thurau, Mark B. Houston

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.

Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.

Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University

Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.

Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig

Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.

Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Table of contents:

Chapter 1: Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science!
Chapter 2: The Fundamentals of Entertainment
Chapter 3: Why Entertainment Products are Unique: Key Characteristics
Chapter 4: Why Entertainment Markets Are Unique: Key Characteristics
Chapter 5: Creating Value, Making Money: Essential Business Models for Entertainment Products
Chapter 6: The Consumption Side of Entertainment
Chapter 7: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
Chapter 8: Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
Chapter 9: Entertainment Product Decisions, Episode 3: Brands as Quality Signals
Chapter 10: Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
Chapter 11: Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
Chapter 12: Entertainment Communication Decisions, Episode 2: “Earned” Channels
Chapter 13: Entertainment Distribution Decisions
Chapter 14: Entertainment Pricing Decisions
Chapter 15: Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions

People also search for:

are entertainment books still available
 
can entertainment
 
did entertainment weekly stop publishing
 
do entertainment books still exist
 
is science fiction only for entertainment

Tags: Thorsten Hennig Thurau, Mark B Houston, Entertainment Science, Data Analytics, and Practical Theory