Entrepreneurship The Practice and Mindset 2nd Edition by Heidi M Neck, Christopher P Neck, Emma L Murray ISBN 1544354622 978-1544354620

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Product details:

ISBN 10: 1544354622

ISBN 13: 978-1544354620 

Author: Heidi M. Neck, Christopher P. Neck, Emma L. Murray

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)
 
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.  

The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.

This title is accompanied by a complete teaching and learning package.

Table of contents:

Part I. Entrepreneurship Is a Life Skill

1. Practicing Entrepreneurship
2. Activating an Entrepreneurial Mindset

Part II. Creating and Developing Opportunities
3. Creating and Recognizing New Opportunities
4. Using Design Thinking
5. Building Business Models
6. Developing Your Customers
7. Testing and Experimenting With New Ideas
8. Developing Networks and Building Teams

Part III. Evaluating and Acting on Opportunities
9. Creating Revenue Models
10. Planning for Entrepreneurs
11. Anticipating Failure

Part IV. Supporting New Opportunities
12. Bootstrapping and Crowdfunding for Resources
13. Financing for Startups
14. Financial Statements and Projections for Startups
15. Navigating Legal and IP Issues
16. Engaging Customers Through Marketing
17. The Pitch Deck
18. Supporting Social Entrepreneurship

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Tags: Heidi M Neck, Christopher P Neck, Emma L Murray, Entrepreneurship, Practice, Mindset