Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less 1st Edition by Joe Pulizzi ISBN 0071819894 978-0071819893

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Product details:

ISBN 10: 0071819894
ISBN 13: 978-0071819893
Author: Joe Pulizzi

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
 
“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less 1st Table of contents:

Part I: Content Marketing—there and Back again

Chapter 1 What Is Content Marketing?

Chapter 2 The History of Content Marketing

Chapter 3 Why Content Marketing?

Chapter 4 The Business Model of Content Marketing

Chapter 5 The Business Case for Content Marketing

Chapter 6 Tomorrow’s Media Companies

Part II: Defining Your Content Niche and Strategy

Chapter 7 More Right or Less Right

Chapter 8 What Is Epic Content Marketing?

Chapter 9 The Goal of Subscription

Chapter 10 The Audience Persona

Chapter 11 Defining the Engagement Cycle

Chapter 12 Defining Your Content Niche

Chapter 13 The Content Marketing Mission Statement

Part III: Managing the Content Process

Chapter 14 Building Your Editorial Calendar

Chapter 15 Managing the Content Creation Process

Chapter 16 Content Types

Chapter 17 Finding Your Content Assets

Chapter 18 Extracting Content from Employees

Chapter 19 The Content Platform

Chapter 20 The Content Channel Plan in Action

Part IV: Marketing Your Stories

Chapter 21 Social Media for Content Marketing

Chapter 22 Alternative Content Promotion Techniques

Chapter 23 Leveraging a Social Influencer Model for Content Marketing

Part V: Making Content Work

Chapter 24 Measuring the Impact of Your Content Marketing

Chapter 25 The Evolution of Your Epic Story

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Tags: Joe Pulizzi, Epic Content, Different Story, Win More