Essentials of Business Analytics: An Introduction to the Methodology and its Applications (International Series in Operations Research & Management Science Book 264) Bhimasankaram Pochiraju

1. Introduction

Part I. Tools

2. Data Collection

3. Data Management—Relational Database Systems (RDBMS)

4. Big Data Management

5. Data Visualization

6. Statistical Methods: Basic Inferences

7. Statistical Methods: Regression Analysis

8. Advanced Regression Analysis

9. Text Analytics

Part II. Modeling Methods

10. Simulation

11. Introduction to Optimization

12. Forecasting Analytics

13. Count Data Regression

14. Survival Analysis

15. Machine Learning (Unsupervised)

16. Machine Learning (Supervised)

17. Deep Learning

Part III. Applications

18. Retail Analytics

19. Marketing Analytics

20. Financial Analytics

21. Social Media and Web Analytics

22. Healthcare Analytics

23. Pricing Analytics

24. Supply Chain Analytics

25. Case Study: Ideal Insurance

26. Case Study: AAA Airline

27. Case Study: InfoMedia Solutions

28. Introduction to R

29. Introduction to Python

30. Probability and Statistics