Ethics in Marketing International Cases and Perspectives Patrick 1317235649 9781317235644

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Product details:

• ISBN-10 ‏ : ‎ 1317235649
• ISBN-13 ‏ : ‎ 9781317235644
• Author: Patrick E. Murphy

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Table of contents:

1 Foundational perspectives for ethical and socially responsible marketing decisions

2 Advanced perspectives for ethical and socially responsible marketing decisions

3 “Preserving the venture”—a sample case study with frameworks and ethical analysis

4 Just a friendly request

5 Going along to get along

6 Casas Bahia

7 Discount Drugstore: no gifts allowed?

8 Reference prices in retailing: what is a fair comparison?

9 Drug testing in India

10 Starbucks China: the world’s priciest cup of coffee

11 Superior Services: should short skirts sell software?

12 Tough Decisions: something to snack on

13 A young pharmacist’s dilemma: questionable transactions

14 PETA

15 Zara and fast fashion

16 The Co-operative Bank of the UK

17 Counterfeits in online retailing: how they are sold and what can be done to fight back

18 Montenegro Electronics, Ltd.

19 The Coca-Cola Company: the skinny on a big fat problem

20 Auchan (France)

21 TOMS Shoes: One for One movement

22 Facebook in the developed and developing world

23 VISA and FIFA: everywhere you want to be?

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