Global marketing Eighth Global 1st Edition by Warren Keegan, Mark Green ISBN 1292017384 978-1292017389

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Product details:

ISBN 10: 1292017384
ISBN 13: 978-1292017389
Author: Warren Keegan, Mark Green

For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Global marketing Eighth Global 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Warren Keegan, Mark Green, Global marketing