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Global Sports Fandom in South Korea : American Major League Baseball and Its Fans in the Online Community Younghan Cho

Name: Global Sports Fandom in South Korea : American Major League Baseball and Its Fans in the Online Community Younghan Cho
SKU: EB-22477450
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Global Sports Fandom in South Korea : American Major League Baseball and Its Fans in the Online Community Younghan Cho Digital Instant Download

Author(s): Younghan Cho

ISBN(s): 9789811531958, 9789811531965, 9811531951, 981153196X

Edition: 1st ed.

File Details: PDF, 2.14 MB

Year: 2020

Language: English

SKU: EB-22477450 Categories: Politics & Philosophy - Government & Politics, Society Tags: 9789811531965, 981153196X, Global Sports, South Korea, Younghan Cho

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Product details:

ISBN-10 : 981153196X
ISBN-13 : 9789811531965
Author : Younghan Cho

This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economic globalization since the 1990s. Through ethnographic research of Korean Major League Baseball fans and their online community, this book demonstrates how a postcolonial nation and its people are developing long-distance affiliation with American sports accompanied by nationalist sentiments and regional rivalry.

Table of contents:

1. Introduction: The Cultural Politics of Sports in the Era of Globalization

Part I. Sports Governmentality: Glocalization of American Sports in South Korea

2. Sport and Crisis of Nation Under Globalization

3. Glocalization of Sports from Above: A Korean Baseball Player as a National Individual

4. Glocalization of Sports from Below: Online Communities Among Korean MLB Fans

Part II. Undoing Nationalism: Ethnography of Korean Major League Baseball Fans

5. The Making of the National Fandom and Its Discontent

6. The Emergence of Individuated Nationalism

7. Articulation of the National, Regional, and Global

8. Postscript: The “Here-and-Now” of Global Sports Fandom

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