Handbook of web surveys Second Edition by Jelke Bethlehem,Silvia Biffignandi ISBN 1119371686 978-1119371687

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Product details:

ISBN 10: 1119371686 

ISBN 13: 978-1119371687

Author: Jelke Bethlehem, Silvia Biffignandi

The updated, must-have guide for creating and implementing web surveys

Revised and thoroughly updated, the second edition of Handbook of Web Surveys offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs.

The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, Handbook of Web Surveys discuss the key concepts, methods, and techniques of effective web surveys. This important book:

• Contains the most recent sampling designs and estimation procedures
• Offers ideas for overcoming errors in web surveys
• Includes information on mixed mode surveys
• Explores the concept of response probabilities
• Reviews all aspects of web panels

Written for researchers in government, business, economics, and social scientists, the second edition of Handbook of Web Surveys provides an introduction to web surveys and the various methods and techniques.

 

Table of contents: 

1. The Road To Web Surveys

2. About Web Surveys

3. A Framework For Steps and Errors In Web Surveys

4. Sampling For Web Surveys

5. Errors In Web Surveys

6. Web Surveys and Other Modes of Data Collection

7. Designing A Web Survey Questionnaire

8. Adaptive and Responsive Design

9. Mixed-Mode Surveys

10. The Problem of Under-Coverage

11. The Problem of Self-Selection

12. Weighting Adjustment Techniques

13. Use of Response Propensities

14. Web Panels

15. Index

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Tags: Jelke Bethlehem, Silvia Biffignandi, Handbook of, web surveys