Holograms a cultural history 1st Edition by Sean Johnston 0191021381 9780191021381

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ISBN 10:  0191021381 

ISBN 13: 9780191021381

Author: Sean F. Johnston 

Holograms have been in the public eye for over a half-century, but their influences have deeper cultural roots. No other visual experience is quite like interacting with holograms; no other cultural product melds the technological sublime with magic and optimism in quite the same way. As holograms have evolved, they have left their audiences alternately fascinated, bemused, inspired or indifferent. From expressions of high science to countercultural art to consumer security, holograms have represented modernity, magic and materialism. Their most pervasive impact has been to galvanise hopeful technological dreams. Engineers, artists, hippies and hobbyists have played with, and dreamed about, holograms. This book explores how holograms found a place in distinct cultural settings. It is aimed at readers attracted to pop culture, visual studies and cultural history, scholars concerned with media history, fine art and material studies and, most of all, cross-disciplinary audiences intrigued about how this ubiquitous but still-mysterious visual medium grew up in our midst and became entangled in our culture. This book explores the technical attractions and cultural uses of the hologram, how they were shaped by what came before them, and how they have matured to shape our notional futures. Today, holograms are in our pockets (as identity documents) and in our minds (as gaming fantasies and ‘faux hologram’ performers). Why aren’t they more often in front of our eyes?

Holograms : a cultural history 1st table of contents: 

1. Introduction
1.1 Culture and Technology
1.2 Why Cultural History?
1.3 Audiences and Assessments
Part A: Visual Culture and Modernity: The Backstory to Holograms
2. Scientific Imagery and Visual Novelty
2.1 Modern Alchemy
2.2 Scientific Imaging for Enthusiasts and Professionals
2.3 The Stereoscope: Scientific Magic at Home
2.4 Halting Science: The Case of the Lippmann Photograph
3. Grassroots Modernity
3.1 Reproduction for the Millions
3.2 Imagery to Exhilarate
3.3 Imagery to Educate
3.4 Imagery to Emulate
3.5 Imagery to Entertain
3.6 Displaying Progress
Part B: Making Sense of Holograms
4. Hologram Secrets
4.1 Starting Small: Microscopic Culture
4.2 Trusting Holograms
4.3 Making Imagery Electronic
4.4 From Radar to Holograms
5. Holograms as Magic
5.1 Modern Illusions
5.2 Portraying Perplexity
5.3 Distilling the Essence of Holograms
6. Holograms and Progress
6.1 Representing Modernity
6.2 Expressing National Status
6.3 Anticipating Consumer Wonders
6.4 Engineering the Future
Part C: Hologram Cultures
7. Holograms for Enthusiasts
7.1 Hobbyists, Tinkerers and Technical Enthusiasts
7.2 Growing Amateur Scientists
7.3 Holograms for Amateurs
8. Hologram Communities
8.1 Countercultural Expressions
8.2 Meditating on Holograms
8.3 Making Holograms Move
8.4 Holograms at School
8.5 Enthusiasts’ Networks
9. Holograms on Display
9.1 Exhibiting Holograms
9.2 Holograms as Art
9.3 Holograms and Heritage
9.4 Holograms and the Postmodern
9.5 Collecting Holograms
10. Consuming Holograms
10.1 Fitting Holograms to Culture
10.2 Canning the Uncanny
10.3 Symbols of Security
10.4 The Digital Transition
11. Channelling Dreams
11.1 Galaxies and Holograms Far, Far Away
11.2 Spectacle, Aesthetics or Ubiquity?
11.3 Popular and Unpopular Cultures
11.4 Magic, Metaphors and Materialism

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