Hospitality marketing and consumer behavior creating memorable experiences 1st Edition Vinnie Jauhari

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Product details:

• ISBN-10 ‏ : ‎ 1771883782
• ISBN-13 ‏ : ‎ 978-1771883788
• Author:  Vinnie Jauhari

Table of contents:

1. Consumer Experiences: An Introduction

Part I: Perspectives on Customer Experience.

2. Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry

3. Creating Memorable Experiences: Lessons from the World’s Top 10 Hotels

Part II: Sector Insights

4. Dimensional Analysis of Customer Experience in the Civil Aviation Sector

5. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation

6. Assessing Quality of Food, Service and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA

Part III: Value Drivers: HR Competencies

7. An Exploratory Study of Competencies Required to Cocreate Memorable Customer Experiences in the Hospitality Industry

Part IV: Quality Aspects

8. Exploration of Service Quality Factors in the Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region

Part V: Pricing

9. Consumer Behaviour in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay

10. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fierce Competitive Markets

Part VI: Technology

11. Managing Technologies for Consumer Engagement

Part VII: Social Media

12. Social Media and Engaging with Consumers in the Hospitality Sector

13. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Dif

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