How He Man Mastered the Universe Toy to Television to the Big Screen 1st Edition by Brian C Baer ISBN 9781476665900 1476665907

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Product details:

ISBN 10:  1476665907

ISBN 13: 9781476665900

Author:  Brian C. Baer

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.

But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public–they formed the modern entertainment landscape.

Table of contents:

Preface: ­Man-E-Prefaces
Introduction: The Power of … Introduction!
1. The Secret History of ­He-Man
2. Enter Filmation!
3. ­Golan-Globus: Going Global
4. ­Pre-Production’s Quest
5. A Battle Fought in the Stars, Now … Comes to Earth
6. The Terror of ­Post-Production
7. “I’ll Be Back!”
8. ­He-Man Meets Cult Status
9. “Good Journey”
Filmography
Chapter Notes

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Brian C Baer,Mastered,Universe,Television,Big Screen