How To Be Great At Doing Good Why Results Are What Count and How Smart Charity Can Change the World 1st Edition by Nick Cooney ISBN 1119042240 9781119042242

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Product details:

ISBN 10: 1119042240

ISBN 13: 978-1119042242

Author:  Nick Cooney 

How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change the World 1st Edition: 

 

How To Be Great At Doing Good: Why Results Are What Count and How Smart Charity Can Change the World 1st Edition Table of contents:

Chapter 1: Why Charity?

• Asking Why

• The Goal of Charity

• Barriers to Good

• The Challenge of “Why?”

Chapter 2: Doing Good or Doing Great?

• A Tale of Two Charities

• Doing Good, or Doing a Lot of Good?

Chapter 3: Facing the “Brutal Facts” on How Much Good We Are Accomplishing

• Gritting Our Teeth and Heading Down the Slope

• All Charities Are Not Created Equal

• Asking the Genie in the Bottle: Making Comparisons When Comparisons Seem Hard

• There Are Always Big Differences Between Charities

• Accepting the Fact That We Can Always Do Better

• It’s Always Subjective, and There’s No Way Around That

• But Wait…Does That Mean All Theaters Are Doomed?

Chapter 4: Chasing the Bottom Line: How to Do More Good for Less Money

• Defining Our Bottom Line

• Doubling Down on Saving Rabbits

• Where Following the Bottom Line Leads, and Why It Can Be Hard to Follow

• When Following the Bottom Line Means Making Big Changes

• Why We Lose Sight of the Bottom Line

Chapter 5: Why Efficiency Means Everything for Donors (and Charities, Too)

• Bringing It Back to the Bunnies

• The Space to Be Human

• There Are Massive Differences Between Charities in the Same Field

• Coming to Grips with the Hard Facts

Chapter 6: How We Can Drive Our Favorite Charities to Succeed

• The $1,500 Bottle of Soda

• The Free Market and the World of Charity

• Giving Non-Profits the Incentive to Be Great

• It’s Not All Donors’ Fault

• Unhelpful Advice

• A New Breed of Charity Advisors

Chapter 7: Our Brains Don’t Want Us to Be Great at Doing Good, But We Can Outsmart Them

• What Charity Looks Like on the Inside

• Questioning Our Motives

• Looking Out for Number One, in More Ways Than One

• Our Biases Try to Rule Us, and This One Is Really Bad

• Empathy and Evolution

• More Biases and Other Mental Quirks

• Defeating Our Brains and Doing as Much Good as Possible

• Putting Our Self-Centeredness to Work

Chapter 8: The Advice We Are Given About Charity Is Wrong—Here’s the Truth

• Following Your Passion Is a Bad Idea

• Being Great at What You Do Doesn’t Matter Unless You’re Doing the Right Thing

• Not All Charity Work Is Needed or Worth Doing Right Now

• We Have to Make Hard Decisions About Who to Help and Who to Ignore

• Doing Good Doesn’t Always Feel Good

• Charity Is All About Winning

Chapter 9: Moving Forward with Humility: Admitting What We Don’t Know

• Knowing What We Don’t Know

• The Wonderful World of Science

• Learning How to Do Good Instead of Guessing How to Do Good

Chapter 10: Nine Steps to Greatness

1. Get Serious

2. Never Forget the Goal of Charity

3. Shun Fuzzy Thinking and Feel-Good Rhetoric—They Are Self-Centered

4. Be Aware of the Psychological Biases We All Have

5. Be Willing to Face the Hard Facts

6. Define and Make Decisions Around a Bottom Line

7. Measure, Measure, Measure

8. Give Non-Profits the Incentive to Be Great

9. And Remember: Never Forget the Goal of Charity

Conclusion: The Joy of Great Charity

 

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