How to Start Your Own Business The Facts Visually Explained 1st Edition by Cheryl Rickman 0744027349 9780744027341

How to Start Your Own Business: The Facts Visually Explained 1st Edition by Cheryl Rickman – Ebook PDF Instant Download/DeliveryISBN: 0744027349, 9780744027341

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Product details:

ISBN-10 :  0744027349 

ISBN-13 :  9780744027341

Author:  Cheryl Rickman 

Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.

Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.

 

How to Start Your Own Business: The Facts Visually Explained 1st Table of contents:

1. Before You Start

Making the Big Leap

Why You? Why Now?

Coming Up with Your Idea

Offering Products or Services

Finding a Gap in the Market

Standing Out from the Crowd

Defining Your Goals

Choosing a Structure

Starting a Family Business

Setting Up a Franchise

Alternative Types of Businesses

Choosing a Model

Creating a Strategy

Knowing Your Market

Identifying Your Customers

Assessing Demand for Your Business

Where to Base Your Business

Choosing Where to Locate Your Start‑Up

Sourcing Products and Supplies

Outsourcing Tasks

Striking a Balance

Working with Family and Friends

2. First Steps

Choosing a Name

Developing Your Brand

Telling Your Story

A Marketing Mix

The Selling Process

Online Selling

Providing a Service

Taking Payments

Fulfilling Orders

Identifying Initial Costs

How Much Do You Need to Spend?

How Much Do You Need to Earn?

Funding Your Business

Who Might Invest?

Pitching for Investment

Balancing the Books

Understanding Business Taxes

Setting Up a Business Account

Protecting Your Business

Protecting Your Intellectual Property

Staying Safe in the Workplace

Thinking Green

Operating Ethically

Writing Your Business Plan

Writing an Action Plan

Understanding Consumer Rights

3. Getting Going

Setting Up Your Workspace

Planning a Website

Designing and Building a Website

Attracting Website Traffic

Data Protection

Finding the Right Talent

Recruiting Staff

Do You Need a Manager?

Diversity and Inclusion

Using a Customer Data System

Preparing for Launch

Spreading the Word

Creating a Buzz

Advertising

Making the Most of Social Media

Networking to Build Your Business

Encouraging Customer Loyalty

Building Customer Relationships

Working with Other Businesses

Is Your Marketing Leading to Sales?

Analyzing Business Performance

Maintaining Momentum

Managing Your Finances

Managing Budgets and Cash Flow

Establishing a Culture

Managing the Business

Managing a Team

Retaining Talent

Running a Sales Team

Establishing a Healthy Workplace

Managing and Resolving Conflict

Managing Staff Performance

Streamlining Business Processes

Managing Your Supply Chain

Improving the Business

Preparing for a Business Crisis

Harnessing Technology

4. Growing Your Business

Growing Your Business

Expanding Your Business

Growth Strategies

Financing Business Growth

Attracting New Business

Retaining Your Customers

Changing Your Direction

Managing Change

Licensing

Selling Your Business

Moving On

 

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Tags: Own Business, The Facts, Cheryl Rickman, Visually Explained