How to Write a KILLER LinkedIn Profile And 18 Mistakes to Avoid Updated for 2019 14th Edition by Brenda Bernstein ISBN 162967155X 9781629671550

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Product details:

ISBN 10: 162967155X

ISBN 13: 978-1629671550

Author:  Brenda Bernstein 

How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid Updated for 2019 14th Edition: 

 

How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid Updated for 2019 14th Edition Table of contents:

Section 1: LinkedIn Profile Nuts and Bolts

• Mistake #1: Selling Yourself Short: Lack of Keywords and an Ineffective Headline
• Mistake #2: Unprofessional/Distracting Profile Photo, No Photo, or No Background Image
• Mistake #3: Not Creating an All-Star Profile
• Mistake #4: Outdated or Incomplete Information in Contact and Personal Info
• Mistake #5: Fewer than 500 (or even 1,000) Connections
• Mistake #6: Ineffective or Inappropriate Communication with Your Network
• Mistake #7: Sending the Dreaded Generic LinkedIn Invitation

Section 2: Writing and Presentation Tips for Your KILLER LinkedIn Profile

• Mistake #8: Blank or Ineffective Summary Section
• Mistake #9: No Descriptions or Weak Descriptions of Job Duties and Accomplishments
• Mistake #10: Lack of Consistency/Discrepancies in Format and Structure, and Spelling, Grammar and Punctuation Errors
• Mistake #11: Unattractive Formatting
• Mistake #12: Blank or Skimpy Skills & Endorsements Sections
• Mistake #13: Not Staying Active through Activity Updates, Publishing, Comments, and Kudo
• Mistake #14: Special Sections Not Utilized
• Mistake #15: No Media Items in Your Summary and Experience Sections

Section 3: Playing the LinkedIn Game to Win

• Mistake #16: Not Utilizing LinkedIn’s Jobs Functions
• Mistake #17: No Recommendations, Very Few Recommendations, and/or Boring or Error-Filled Recommendations
• Mistake #18: A Static (Unchanging, Outdated) Profile, Thinking All You Need Is a KILLER LinkedIn Profile

Bonus Tips

• Bonus Tip #1: Save Your Work and Your Connections
• Bonus Tip #2: For Businesses: Ensure Brand Consistency and Create a Company Page
• Bonus Tip #3: Create a Profile Badge
• Bonus Tip #4: For Unemployed Job Seekers: What to Put in Your Headline, Activity Updates and Experience Sections
• Bonus Tip #5: Don’t Violate LinkedIn’s Terms of Service
• Bonus Tip #6: Hidden Search Tools
• Bonus Tip #7: Creating a Secondary Language Profile
• Bonus Tip #8: Insufficient or Ineffective Group Membership

 

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Brenda Bernstein,Write,LinkedIn Profile,Mistakes,Avoid,Updated for 2019