Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics 1st Edition Macdonald 3319413759 9783319413754

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Product details:

• ISBN-10: 3319413759 
• ISBN-13: 9783319413754
• Author: lain Macdonald

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers’ practice is the hybridisation of digital and heritage methods.
Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.

Table of contents:

1. Introduction
1. Hybrid Motion: Past, Present and Future
2. Heritage and Digital
3. Skills and Educational Research
4. Hybrid Futures in Art & Design Education
5. Political Economy: Conditions of Production
2. Narratives of Production
Part Frontmatter
6. Graham McCallum: Executive Creative Director of Kemistry
7. Nobrain: Directors and Animators
8. Richard Stammers: Visual Effects Supervisor
9. Adam Valdez: Visual Effects Supervisor
10. Eric Dyer: Moving Image Artist
11. Momoco: Motion Graphic Designers
12. Conclusion

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