Integrating the packaging and product experience in food and beverages a road map to consumer satisfaction 1st Edition by Peter Burgess ISBN 0081003560 978-0081003565

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Product details:

ISBN 10: 0081003560 

ISBN 13: 978-0081003565

Author:  Peter Burgess

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers’ emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products.

For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers’ dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience.

The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages.

The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.

Table of contents: 

1. Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell

2. Consumer Reactions to On-Pack Educational Messages

3. Designing Inclusive Packaging

4. Omni-Channel Retail—Challenges and Opportunities for Packaging Innovation

5. Emotion Measurements and Application to Product and Packaging Development

6. Neurosense and Packaging: Understanding Consumer Evaluations Using Implicit Technology

7. Explicit Methods to Capture Consumers’ Responses to Packaging

8. Consumers’ Mindset: Expectations, Experience, and Satisfaction

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Tags: Peter Burgess, Packaging Product Experience, Food Beverages, Consumer Satisfaction