International Public Relations and Public Diplomacy Communication and Engagement 1st Edition by Guy Golan, Sung Un Yang, Dennis Kinsey ISBN 1433126877‎ 978-1433126871

International Public Relations and Public Diplomacy Communication and Engagement 1st Edition by Guy Golan, Sung Un Yang, Dennis Kinsey – Ebook PDF Instant Download/Delivery: 1433126877‎ , 978-1433126871
Full download International Public Relations and Public Diplomacy Communication and Engagement 1st edition after payment

Product details:

ISBN 10: 1433126877
ISBN 13:‎ 978-1433126871
Author: Guy Golan, Sung Un Yang, Dennis Kinsey 

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

International Public Relations and Public Diplomacy Communication and Engagement 1st Table of contents:

1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang)

Introduction

Mediated Public Diplomacy

National Branding and Country Reputation

Relational Public Diplomacy

Conclusion

Note

Bibliography

Foundations

Chapter 2. U.S. Public Diplomacy Since 9–11: The Challenges of Integration (Michael D. Schneider)

Post-9/11 PD Realities

State’s Public Communication Response

The Department of Defense Response: The Rise of  “Strategic Communication”

State’s Vision: The QDDR and the PD Strategic Framework at State

The State PD Strategic Framework: A Road Map to Innovation

PD Initiatives: Achievements and Challenges

The CSCC: The Challenge of Moving Youth Away from Extremism

Academic Exchanges: The Challenge of Planning and Prioritization

American Spaces: The Challenge of Accessibility

New Technologies: The Challenge of Finding an Effective Mix

The Advisory Role of Public Diplomacy: The Challenge of Integrating PD into Decision Making

Unfinished Business for Public Diplomacy

The Need to Update Broadcasting

The Need for Additional Support for the Field

Looking Ahead

Green vs. Red Lines in the Whole of Government Approach

Short- Versus Long-Term Needs: The Urgent Versus the Important

Educational Exchange: A Benefit or a Necessity?

American Understanding of a Changing World: Region to Region

Messaging Versus Dialogue: Tactics Versus Strategy

Prospects for Integration: Closing the Concept-Practice Gap

Notes

Bibliography

Chapter 3. Public Diplomacy in NGOs (Olga Zatepilina-Monacell)

NGOs in International Relations and Non-State Public Diplomacy

Conceptual and Operational Definitions of a U.S. NGO

Overview of the Case Studies

Country-of-Origin Is Intrinsic to NGOs’ Corporate Identities

Quality, Stakeholder Empowerment, and Issues Management

NGOs’ Autonomy and Pluralism as U.S. Reputational Assets

Note

Bibliography

Chapter 4. The Evolving Links Between International Public Relations and Corporate Diplomacy (Sarab

Dimensions of Public Diplomacy

The Shift of Power: From Country Power to Corporate Power

Who Really Matters? Addressing Stakeholders in Corporate Diplomacy

The Emerging Definitions of Global Success: Authenticity and Localization

Handling a Crisis in a Transnational Environment

CSR and Partnerships for Global Development

Putting the Pieces Together: Propositions for Corporate Diplomacy

Bibliography

Chapter 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? (Nancy Snow)

Bibliography

The Functions of International Public Relations and Public Diplomacy

Chapter 6. Application of Relationship Management to Public Diplomacy (Eyun-Jung Ki)

Theoretical Background

Definitions of Public Diplomacy and Public Relations

Nexus of Public Relations and Public Diplomacy

A Theoretical Framework of Relationship Management for Public Diplomacy

Relationship Perspective

Linking Relationship, Attitude and Behavior

Attitude

Behavior

Discussion and Research Agenda

Notes

Bibliography

Chapter 7. Application of Issues and Crisis Management to Public Diplomacy (Jangyul Robert Kim)

Issue Management and Public Diplomacy

Conceptualization

Crisis Management and Public Diplomacy

Conceptualization

Research on Crisis Response Strategies

Conclusion

Suggestions for Future Research

Notes

Bibliography

Chapter 8. Diplomacy in a Globalized World: Focussing Internally to Bulid Relationships Externally (

The International Public Inside the Border

Advocates vs. Adversaries: Positive and Negative Megaphoning of Hosted Publics

Impetus for Communicative Activism

Framing the Relationship: Major Contextual Factors of Perceived Relationships Among Foreign Publics

The Process and Outcomes of Migrants’ Communicative Activism

Strategic Public Diplomacy: The Opportunities and Threats of Communicative Activism by Behavioral, R

Bibliography

9. Stewardship and the Political Process: Improving the Political Party- Constituent Relationship Th

Introduction

Voter Confidence Down

Stewardship

Soft Power

Literature Review

Dimensions of Organizational-Public Relationships

Stewardship and the Organization-Public Relationship

Dimensions of Soft Power in Public Diplomacy

Method

Results

Discussions

Stewardship Strategies Can Be Successful

Promises Broken/Credibility

Responsibility and Reporting

Long-Term Involvement

Conclusion, Limitations, Future Research

Bibliography

Chapter 10. Ethical Visions for Public Diplomacy as International Public Relations (Hua Jiang)

Conceptualizations of Public Diplomacy

Major Approaches/Perspectives in Conceptualizing Public Diplomacy

A Broader Definition of Public Diplomacy

Public Diplomacy and International Public Relations: Similarities and Convergences

A Review of Ethical Visions for Public Diplomacy as International Public Relations

Key Values, Philosophies, and Models of Ethics for Public Diplomacy

(Un)ethical Cases of Public Diplomacy in International Public Relations

Conclusions and Future Research

Bibliography

Nation Brands and Country Reputation

Nation Brands and Country Reputation

Chapter 11. Public Diplomacy and Competitive Identity: Where’s the Link? (Simon Anholt)

Public Diplomacy and National Image

Public Diplomacy, Power and Perception

How Competitive Identity Works

Note

Bibliography

Chapter 12. Repairing the “Made-in-China” Image in the U.S. and U.K.: Effects of Government- s

Salience of Nation Branding and Its Consequences

Relevant Theories

Country-of-Origin Effects

Paid Government Advertising Campaign

Current Theory on Stereotyping: Reflective and Impulsive Model (RIM)

An Illustrative Study on Changing “Made-in-China” Stereotype

Impulsive Component: Consumer Ethnocentrism

Impulsive Component: Ad Elicited Emotions

Reflective Component: Reflective Thoughts

Reflective Component: Openness to Cultural Diversity

Research Methods

Results

Country Differences

Discussion and Conclusion

Implications for Nation Branding

Bibliography

Chapter 13. Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in the

Video News Releases: Concept and Controversy

Public Diplomacy: Evolution of Goals and Tactics

Public Diplomacy Tools in the Digital Age

A Pseudo-Event Defines Coverage of a “Real” Event

YouTube and Facebook Build Foreign “Friendships”— and Sometimes Enemies as Well

Conclusion

Bibliography

Chapter 14. Conceptualizing International Broadcasting as Information Intervention (Shawn Powers &

International Broadcasting in the Market for Loyalties

Sellers

Buyers

Case Studies

The Al-Jazeera Network

U.S.-International Broadcasting in the Middle East

Implications

Notes

Bibliography

Engaging Domestic and Foreign Publics

Engaging Domestic and Foreign Publics

Chapter 15. Contextual Meaning (Bruce W. Dayton & Dennis F. Kinsey)

Public Relations in Public Diplomacy

An Example: Contextual Meaning of Democracy

Methodology

Procedure

Results

Discussion

Areas of Consensus

Areas of Cleavage

Next Steps: Further Evaluation of Democracy and Impacts of the Leaders for Democracy Project

Bibliography

Chapter 16. The Importance of Diaspora Communities as Key Publics for National Governments Around

Diaspora and Transnational Communities

Domestic Politics Abroad

Contextual Factors at Home

The “Governmentality” Perspective and the Diaspora

Redefining Migrants as Heroes, Agents of Development and Ambassadors

Diasporas as Foreign Publics at Home

Final Remarks: Understand Your Audience

Mexico: An Exemplary Case of State-Diaspora Relations

Ministerial or Consular Reforms

Investment Policies to Attract or Channel Migrant Remittances

Extension of Political Rights

Extension of State Protections or Services

Symbolic Policies to Reinforce the Diasporic Identity

Other Cases

Bibliography

Chapter 17. Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for

Public Diplomacy: Tradition and New Development

Traditional Approach to Public Diplomacy

New Development in Public Diplomacy

Hyperlink Network Analysis

Methods

Sampling

Data Collection

Results

INGO Websites’ Global Reach

Structural Features of INGOs’ Global Virtual Network

Discussion

INGOs’ Capacity to Reach Global Publics

INGOs’ Websites as Credible Information Sources

INGOs’ Transnational Network

Existing Issues

Conclusion

Bibliography

Chapter 18. Live Tweeting at Work: The Use of Social Media in Public Diplomacy (Juyan Zhang & Shah

Literature Review

Social Media and Public Relations

Social Media and Public Diplomacy

Public Diplomacy, Credibility and Internet

Unified Theory of Acceptance and Use of Technology (UTAUT)

Method

Defining Social Media

The Survey Instrument

Data Collection

Measures

Results

Respondents’ Characteristics

Discussion and Conclusion

Notes

Bibliography

Global Issues & Challenges

19. The Public Relations of Populism: An International Perspective of Public Diplomacy Trends (Jiska

Populists as Contending Non-State Actors

Double Differentiation and Accredited Representation

From Media Populism to Media Politik

Something Old, Something New

Conclusion

Bibliography

Chapter 20. Presidents, Approval Ratings, and Standing: Assessing Leaders’ Reputations (Margaret

Approval Ratings— Here and Abroad

Using Foreign Policy to Change Approval Ratings

How Presidents View Approval Ratings and Whose Count

In Conclusion

Bibliography

Chapter 21. A Contextualized Interpretation of PD Evaluation (James Pamment)

The Story So Far: Evaluation as Convergence

Output Analysis

Outcome Analysis

Perception Analysis

Network Analysis

Conclusion: Evaluation Within Cultures of Accountability

Bibliography

Chapter 22. Tenets of Diversity: Building a Strategy for Social Justice in Public Diplomacy (Brend

Concepts for the Framework

Diversity

Diversity and Gender

Public Relations as Relationship Building and Relationship Management

Individual and Social Identity & Intersectionality

Trust in Relationship

Organizational Justice

Perception and Co-orientation

Diversity Strategies

Culture

Cultural Competency

Summary: Diversity and Social Justice as an Ethical Imperative

Appendix A

Bibliography

Chapter 23. Public Diplomacy, Public Relations, and the Middle East: A Culture-Centered Approach

Culture-Centered Approach to Public Diplomacy

Critically interrogating language: Strategic inversion

Top-down interventions couched in language of democracy

The economic question

Strategies of co-optation

Discussion

References

Conclusion

Chapter 24. An Integrated Approach to Public Diplomacy (Guy J. Golan)

Foundations

Mediated Public Diplomacy

Nation Brands / Reputation Level

The Relational Level

Soft Power Programs

Soft Power and Public Opinion

Anti-Americanism on the Rise

Losing the Media War

America’s Media Strategy

People also search for International Public Relations and Public Diplomacy Communication and Engagement 1st:

international public relations book chapter 8

agents international public relations

challenges of international public relations

international public relations chapter 8

patricia a curtin international public relations

Tags: Guy Golan, Sung Un Yang, Dennis Kinsey, International Public, Public Diplomacy