Internet Memes and Society Social Cultural and Political Contexts Anastasia Bertazzoli 0429890656 9780429890659

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Product details:

• ISBN 10: 0429890656
• ISBN 13: 9780429890659
• Author: Anastasia Bertazzoli

This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.

Table of contents:

1 Definition and Evolution of the Concept of Memes

From biology to media studies: how the theory of memes developed

2 Before Memes: Tactical Media, Humour and Affective Engagement with Politics Online

Historical perspectives on the developments that paved the way to the proliferation of memes. Alternative media and tactical uses of humour

3 Many Uses of Memes: From Fast-Food Media to Political Mindbombs

How memes become political and spark a carnival of resistance

4 Globalisation and Memes

Dependence of memes on the local context: when ideology and culture set the tone

5 Russian Resistance and Propaganda through Memes in the 2010s

Russian society and media: context of the 2010s. Main tenets of national identity. History of activism and media development. Limitations on free speech over a decade. The usage of social media for political persuasion

Memes as Tools of Propaganda, Dissent and Alternative Digital Activism in the Russian-language Twitter. Results of the analysis of memes and interviews with meme makers

Meme metamorphosis. How memes mutate and ‘change sides’ while they travel

6 US Memes on Donald Trump and Hillary Clinton in 2016

Beyond nation borders: why and how digital publics employ memes to discuss the values of American politics

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