Introduction to Search Engine Marketing and AdWords A Guide for Absolute Beginners 1st Edition by Todd Kelsey ISBN 1484228480 9781484228487

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ISBN 10: 1484228480 
ISBN 13: 9781484228487
Author: Todd Kelsey

Use Google’s AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links Who This Book Is For Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Introduction to Search Engine Marketing and AdWords A Guide for Absolute Beginners 1st Table of contents:

Chapter 1: Introduction
What Is AdWords?
Behind-the-Scenes Tour of Google AdWords
The Bidding Game
The Guessing Game
Creating an Account
Getting Help
Conclusion
Chapter 2: Quickstart
Creating a Campaign
Bid and Budget (Something Really Important, Part I)
AdWords Is Like eBay
AdWords Is Doable
Ad Campaign Schedule (Something Really Important, Part Two)
Now Back to AdWords
Keywords
Accessing a Campaign and Ad
Pausing a Campaign
Settings
Conclusion
Chapter 3: Launching a Campaign
Planning the Ad
Don’t Forget Google
Creating the Campaign
Choose the Start/End Date and Schedule
Creating an Ad
Keywords
Ads and Keywords: They All Get Clicks
Reviewing Your Keywords
Conclusion
Chapter 4: Monitoring a Campaign
Setting the Report’s Timeframe
Clicks and CTR
General to Particular: Campaign to Ad to Keyword
Reporting
Conclusion
Chapter 5: Keywords
Getting Used to Creating Keywords
Welcome to AdWords Keyword Planner
Getting Ideas
Important Pause
Search Volume
Activity
Conclusion
Chapter 6: Campaign Strategies
Getting Help
Support E-Mail
Exploring Suggestions
Accessing Opportunities and Ad Groups
DIY Ad Group Strategy
Fighting the Wizard
Dealing with Errors
Conclusion
Chapter 7: Ad Extensions
Search Results and Ad Extensions
Site Links
For More Reading
Callouts
Conclusion
Chapter 8: Getting Certified
Why Get a Google AdWords Certification
The Google AdWords Certification Process
Creating a Gmail Account
Joining Google Partners
Planning Your Google AdWords Certification
Tips
Keeping It Real
Blogging About It
Timeframe for Getting Certified
Testimonials
Inspiration
Free Money from Google

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