Leap How to Thrive in a World Where Everything Can Be Copied Howard Yu 1610398807 9781610398800

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Product details:

• ISBN 10: 1610398807
• ISBN 13: 9781610398800
• Author: Howard Yu

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can’t shield them from copycats. So what can we do — and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.

Table of contents:

PART I WHAT HAPPENED

1 The Piano War: When Strength Becomes a Weakness

2 The First Advantage of a Pioneer: When Competition Works Like a Mudslide

3 The Second Advantage of a Pioneer: How Knowledge Is Harnessed

PART II WHAT WILL HAPPEN

4 Leveraging Ubiquitous Connectivity: From Lone Genius to the Wisdom of the Crowd

5 Leveraging Machine Intelligence: From Intuition to Algorithm

6 Leveraging Managerial Creativity: From Big Data to Human Interest

PART III WHAT NEEDS TO HAPPEN NEXT

7 From Insights to Organized Actions

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