Linguistic Ethnography of a Multilingual Call Center London Calling 1st edition by Johanna Woydack 3319933238 9783319933238

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Product details:

ISBN-10 :  3319933238 

ISBN-13 : 9783319933238

Author: Johanna Woydack 

This book presents an innovative institutional transpositional ethnography that examines the textual trajectory of “the life of a calling script” from production by corporate management and clients to recontextualization by middle management and finally to application by agents in phone interactions. Drawing on an extensive original research it provides a behind-the-scenes view of a multilingual call center in London and critiques the archetypal modern workplace practices including extensive use of monitoring and standardization and use of low-skilled precariat labor. In doing so, it offers fresh perspectives on contemporary debates about resistance, agency, and compliance in globalized workplaces. This study will provide a valuable resource to students and scholars of management studies, communication, sociolinguistics, and linguistic anthropology.

Linguistic Ethnography of a Multilingual Call Center: London Calling 1st Table of contents:

1. Introduction
2. Getting to Know CallCentral: A First Encounter
3. The First Stage of the Script’s Career: Production of the Master Script
4. The Second Stage in the Script’s Career: Adaptation of the Master Script
5. The Final Stage of the Script’s Career: Enactment and Use of the Master Script
6. Standardization and Agency Intertwined

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Tags: Linguistic Ethnography, Multilingual, Call Center, London Calling, Johanna Woydack